newtab.search.ad.click

Recorded when an ad link is clicked on a Search Engine Result Page (SERP) which was loaded by a seach that began on a newtab page.

Metric of type event. Sent in the newtab ping.

The event category is newtab.search.ad and event name is click.

Source
mozilla/gecko-dev/browser/components/search/metrics.yaml#L103
Code Search
newtab.search.ad.click

Metric sampling

Not Sampled This metric is not currently affected by any sampling configuration and is operating based on its defaults in the metrics.yaml file
Sampling Configuration Snippet
Click the button to copy a snippet for use in a Mozilla Experimenter configuration.

Extra keys

is_follow_on boolean

Whether the preceding search happened on a search results page.

is_tagged boolean

Whether the preceding search was tagged with a partner code.

newtab_visit_id string

The id of the newtab visit that originated the search. Should always be present for handoff searches. TODO(bug 1774597): for searches done without handoff (e.g. with browser.newtabpage.activity-stream.improvesearch.handoffToAwesomebar set to false), the active newtab visit id is unknown.

search_access_point string

One of the search access points available on the new tab like * urlbar_handoff * about_home * about_newtab

telemetry_id string

The search engine's telemetryId, like google-b-d. This is set to be a telemetry-specific id for app-provided engines, and is other-<name> for others (where <name> is the engine's WebExtension name).

Metadata

Data Sensitivity
  • Interaction
Lifetime
ping
First Added
2022-06-17 13:47:06
Bugs
Data reviews
Notification Emails
Expires
Never expires

Commentary

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Access

GLAM
Currently GLAM does not support event metrics.
Looker
BigQuery
In firefox_desktop.newtab and firefox_desktop.newtab > firefox_desktop.newtab
🔒 (event.category=newtab.search.ad and event.name=click )
Data Catalog
metrics.event.newtab_search_ad_click 🔒
STMO
Start a query in STMO 🔒 with the following SQL ➡