serp.ad_impression
Recorded when a user loads a SERP and ads are detected.
Metric of type event. Sent in the events ping.
The event category is serp
and event
name is ad_impression.
Source | mozilla/gecko-dev/browser/components/search/metrics.yaml#L259 |
Code Search | serp.ad_impression |
Metric sampling
Not Sampled | This metric is not currently affected by any sampling configuration and is operating based on its defaults in the metrics.yaml file |
Sampling Configuration Snippet | Click the button to copy a snippet for use in a Mozilla Experimenter configuration. |
Extra keys
ads_hidden | quantity | Number of ads hidden for this component. These are ads that are loaded in the DOM but hidden via CSS and/or Javascript. |
ads_loaded | quantity | Number of ads loaded for this component. They may or may not be visible on the page. |
ads_visible | quantity | Number of ads visible for this component. An ad can be considered visible if was within the browser window by the time the impression was recorded. |
component | string | Type of components on a SERP. Possible values are: |
impression_id | string | A uuid to link SERP events to user's engagement events. |
Metadata
Data Sensitivity |
|
Lifetime | ping |
First Added | 2023-03-28 00:40:44 |
Bugs | |
Data reviews | |
Notification Emails | |
Expires | Never expires |
Commentary
No commentary for this metric, add some?
Access
GLAM | Currently GLAM does not support event metrics. |
Looker | On the
Event Monitoring Dashboard for the
ad_impression 🔒
event |
BigQuery | In
firefox_desktop.events
and firefox_desktop.events
>
firefox_desktop.events 🔒 (event.category= serp and event.name=ad_impression ) |
Data Catalog
| metrics.event.serp_ad_impression 🔒 |
STMO |