serp.ad_impression

Recorded when a user loads a SERP and ads are detected.

Metric of type event. Sent in the events ping.

The event category is serp and event name is ad_impression.

Source
mozilla/gecko-dev/browser/components/search/metrics.yaml#L259
Code Search
serp.ad_impression

Metric sampling

Not Sampled This metric is not currently affected by any sampling configuration and is operating based on its defaults in the metrics.yaml file
Sampling Configuration Snippet
Click the button to copy a snippet for use in a Mozilla Experimenter configuration.

Extra keys

ads_hidden quantity

Number of ads hidden for this component. These are ads that are loaded in the DOM but hidden via CSS and/or Javascript.

ads_loaded quantity

Number of ads loaded for this component. They may or may not be visible on the page.

ads_visible quantity

Number of ads visible for this component. An ad can be considered visible if was within the browser window by the time the impression was recorded.

component string

Type of components on a SERP. Possible values are: ad_carousel, ad_image_row, ad_link, ad_popover, ad_sidebar, ad_sitelink, cookie_banner, refined_search_buttons, shopping_tab. Defaults to ad_link. ad_popover was added as a temporary component in August 2024 as a response to clients reporting an extra hidden ad and stopped being reported in telemetry with Firefox 131 as the version added the ability to categorize links but not report them in telemetry.

impression_id string

A uuid to link SERP events to user's engagement events.

Metadata

Data Sensitivity
  • Interaction
Lifetime
ping
First Added
2023-03-28 00:40:44
Bugs
Data reviews
Notification Emails
Expires
Never expires

Commentary

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Access

GLAM
Currently GLAM does not support event metrics.
Looker
BigQuery
In firefox_desktop.events and firefox_desktop.events > firefox_desktop.events
🔒 (event.category=serp and event.name=ad_impression )
Data Catalog
metrics.event.serp_ad_impression 🔒
STMO
Start a query in STMO 🔒 with the following SQL ➡