serp.impression
Recorded when a search engine results page (SERP) is shown to a user. The feature began rolling out to all users with Firefox 115, and was permanently enabled in Firefox 119.
Metric of type event. Sent in the events ping.
The event category is serp
and event
name is impression.
Source | mozilla/gecko-dev/browser/components/search/metrics.yaml#L135 |
Code Search | serp.impression |
Metric sampling
Not Sampled | This metric is not currently affected by any sampling configuration and is operating based on its defaults in the metrics.yaml file |
Sampling Configuration Snippet | Click the button to copy a snippet for use in a Mozilla Experimenter configuration. |
Extra keys
impression_id | string | A uuid to link SERP events to user's engagement events. |
is_private | boolean | Indicates if the page was loaded while in Private Browsing Mode. Added in Firefox 120. |
is_shopping_page | boolean | Indicates if the page is a shopping page. |
is_signed_in | boolean | Indicates if the page was loaded while the user is signed in to a provider's account. Added in Firefox 127. |
partner_code | string | Any partner_code parsing in the URL or an empty string if not available. |
provider | string | The name of the provider. |
shopping_tab_displayed | boolean | Indicates if the shopping tab is displayed. |
source | string | How the user arrived at the SERP. Possible values are: |
tagged | boolean | Whether the search is tagged (true) or organic (false). |
Metadata
Data Sensitivity |
|
Lifetime | ping |
First Added | 2023-02-08 18:53:28 |
Bugs | |
Data reviews | |
Notification Emails | |
Expires | Never expires |
Commentary
No commentary for this metric, add some?
Access
GLAM | Currently GLAM does not support event metrics. |
Looker | On the
Event Monitoring Dashboard for the
impression 🔒
event |
BigQuery | In
firefox_desktop.events
and firefox_desktop.events
>
firefox_desktop.events 🔒 (event.category= serp and event.name=impression ) |
Data Catalog
| metrics.event.serp_impression 🔒 |
STMO |